Privacy Policy

1. Who We Are

2. What Information We Collect

Depending on how you interact with us, we may collect:

• Name
• Business email address
• Company name
• Job title
• Telephone number (if provided)
• Country or region
• Information contained in your enquiry
• Marketing preferences

When you submit a LinkedIn Lead Gen Form, LinkedIn may also provide us with information that you choose to share through the form.

3. Why We Process Your Personal Data

We process personal data for the following purposes:

• responding to requests for demonstrations or information;
• communicating with prospective customers;
• assessing whether our products and services are suitable for your organisation;
• providing requested materials;
• maintaining business records;
• improving our sales and customer relationship management processes;
• sending marketing communications where permitted by law or where you have provided consent.

4. Legal Basis for Processing

Under the UK GDPR and EU GDPR, we rely on one or more of the following legal bases:

• Article 6(1)(b) – processing necessary to take steps prior to entering into a contract.
• Article 6(1)(f) – our legitimate interests in responding to business enquiries, managing customer relationships and promoting our services.
• Article 6(1)(a) – your consent where required, including for certain marketing communications.

Where consent is relied upon, you may withdraw it at any time.

5. How We Use LinkedIn Lead Gen Forms

If you submit information through a LinkedIn Lead Gen Form:

• LinkedIn collects your information in accordance with its own Privacy Policy.
• The information you choose to submit is shared with MySales Labs.
• We use the information solely for the purposes described in this Privacy Policy.
• Submission of a Lead Gen Form does not automatically subscribe you to ongoing marketing communications unless you have consented where required.

LinkedIn acts as an independent controller for data processed on its platform. Please refer to LinkedIn’s Privacy Policy for information about its processing activities.

6. Who We Share Your Information With

We may share personal data with service providers that support our business operations, including providers of:

• customer relationship management (CRM) systems;
• email communications;
• cloud hosting;
• IT support;
• analytics;
• professional advisers where necessary.

These providers process data on our behalf under appropriate contractual safeguards where required.

We do not sell personal data.

7. International Transfers

Where personal data is transferred outside the UK or European Economic Area, we ensure that appropriate safeguards are in place in accordance with applicable data protection law, such as:

• UK International Data Transfer Agreement;
• UK Addendum to the EU Standard Contractual Clauses;
• European Commission Standard Contractual Clauses; or
• another lawful transfer mechanism.

8. How Long We Keep Your Information

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy and to comply with legal, regulatory or contractual obligations.

Retention periods depend on:

• the nature of your enquiry;
• whether a business relationship develops;
• legal requirements.

When information is no longer required, it is securely deleted or anonymised.

9. Your Rights

Subject to applicable law, you may have the right to:

• access your personal data;
• request correction of inaccurate data;
• request deletion of your data;
• request restriction of processing;
• object to processing based on legitimate interests;
• receive your personal data in a portable format where applicable;
• withdraw consent where processing is based on consent.

You also have the right to lodge a complaint with your local data protection authority.

10. Security

We implement appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No method of electronic transmission or storage can be guaranteed to be completely secure.

11. Cookies

Our website may use cookies and similar technologies. Information about our use of cookies is available in our Cookie Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website together with the revision date.

13. Contact Us

For questions about this Privacy Policy or our processing of personal data, please contact: